Case Studies

  • Meta & Google Ads

    Ads Setup + Management — Starting at $600

    Low-cost, high-efficiency ads that bring real inquiries, caregiver applicants, and private-pay client leads.

    CASE STUDY UNDER THIS SERVICE

    Case Study: $15/day Ads → 2–4 Leads/Day
    • 109 leads in 30 days
    • $3.71 average cost per lead
    • 3 new private-pay clients from a $450 ad spend

  • Social Media & Content Kits

    Monthly Social Media Package
    Brand-matched content designed to grow trust, visibility, and engagement.

    Optional Case Study for This Service

    Case Study: 300% Engagement Increase
    After a content overhaul, a Texas agency tripled their engagement and increased caregiver applications.

  • Branding & Website Build-Out

    Custom Healthcare Website — $1,000

    A clean, credible, modern website tailored for healthcare agencies.

    CASE STUDY UNDER THIS SERVICE

    Case Study: New Website → Facility Contract in 30 Days
    A new home health agency gained instant credibility, received 7 calls in week one, and secured a facility contract within a few weeks.

  • Not sure which service you need?
    Let’s talk. We have various payment plan options to suit your needs..

Logo with the words "Sunshine Marketing Network" in black, surrounded by yellow rays resembling a sunburst.

Pricing

Payment plans available.

Starter Growth

$1,500/month
Perfect for new home health or staffing agencies.

Includes:

  • 8 social media posts

  • Google Business optimization

  • Monthly analytics report

  • 1 website update

  • Recruiting post templates

  • 2 job post optimizations

Starter Growth
Sale Price: $600.00 Original Price: $1,500.00

Perfect for new or small home health, group homes, or healthcare staffing agencies.

This package is designed to give new agencies a strong marketing foundation. With consistent content, optimized visibility, and improved recruitment support, the Starter Growth package helps you build credibility and generate early leads.

What’s Included:

  • ✔ 8 branded social media posts per month

  • ✔ Google Business Profile optimization (essential for local rankings)

  • ✔ Monthly analytics + performance reporting

  • ✔ 1 website update (SEO-friendly)

  • ✔ Recruiting post templates

  • ✔ 2 optimized job postings for faster caregiver applications

Growth Accelerator

$2,500–$3,500/month
Best for actively growing agencies.

Includes everything in Starter +

  • Google Ads

  • Lead capture funnel

  • Email + SMS automation

  • LinkedIn outreach system

  • Recruiting funnel

  • Website landing page

  • 4 job post optimizations

Growth Accelerator
Sale Price: $1,800.00 Original Price: $3,000.00

$2,500–$3,500/month
Best for agencies ready to scale and increase client + caregiver acquisition.

This package is built for healthcare agencies actively growing their caseload, caregivers, and referral sources. You’ll get automated systems, advanced lead generation, and multi-platform growth tools.

Includes everything in Starter +

  • ✔ Google Ads management (high-converting healthcare search campaigns)

  • ✔ Lead capture funnel for clients + caregivers

  • ✔ Email & SMS automation for nurturing leads

  • ✔ LinkedIn outreach system for B2B leads + facility partnerships

  • ✔ Recruiting funnel to increase caregiver applications

  • ✔ Custom website landing page (SEO-optimized)

  • ✔ 4 job post optimizations

Full Healthcare Marketing Suite

$4,500–$8,000/month
For multi-location or aggressively scaling agencies.

Includes everything in previous tiers +

  • Turnkey recruiting system

  • Zoho Recruit setup

  • Automated interview scheduling

  • Cold email campaigns

  • Referral partner outreach

  • Dedicated account manager

  • Custom analytics dashboard.

Full Healthcare Marketing Suite
Sale Price: $3,000.00 Original Price: $5,000.00

$4,500–$8,000/month
Ideal for multi-location agencies or organizations ready for aggressive, system-driven scaling.

This is for agencies looking to dominate their local market and build full automation pipelines. From end-to-end recruiting systems to dedicated account management, this is the most powerful healthcare marketing package available.

Includes everything in previous tiers +

  • ✔ Fully turnkey recruiting system

  • ✔ Zoho Recruit setup + automation

  • ✔ Automated caregiver interview scheduling

  • ✔ Cold email outreach campaigns

  • ✔ Referral partner outreach system (facilities, case managers, hospitals)

  • ✔ Dedicated account manager

  • ✔ Custom analytics dashboard with KPI tracking

One-Time Offers / À La Carte

  • Website Build: $997–$2,500

  • Logo + Brand Kit: $350

  • Capability Statement: $250

  • Google Ads Setup: $600

  • Social Media Starter Pack: $297

  • Business Launch Kit: $1,497

À La Carte - Capability Statement: $250
Sale Price: $100.00 Original Price: $250.00

A professionally designed, one-page Capability Statement tailored for healthcare staffing, home health, or group home services. This document is required when working with hospitals, facilities, government agencies, care coordinators, and referral partners.

Your Capability Statement highlights your agency’s:

  • Core services

  • Company overview

  • Service areas

  • Certifications & licenses

  • Contact information

  • Key differentiators

  • Past performance (if applicable)

Purpose:
To position your agency as credible, compliant, and ready for partnerships or contracts.

Perfect For:

  • Healthcare staffing agencies

  • Home health agencies

  • Group homes

  • Assisted living providers

  • Agencies pursuing contracts with facilities or government entities

À La Carte Service - Logo + Brand Kit $350
Sale Price: $250.00 Original Price: $350.00

Create your logo, colors, and branding.

Brand Identity Setup

  • Custom logo

  • Brand colors

  • Brand fonts

  • Complete style guide

À La Carte Service - Google Ads Setup $600
Sale Price: $450.00 Original Price: $600.00

Set up Google Ads the right way from day one.

A complete, done-for-you setup of a high-converting Google Ads campaign built specifically for healthcare staffing agencies, home health providers, and group homes. This service helps you start getting client inquiries and caregiver applications immediately, without wasting money on ads that don’t work.

Launch a professional, high-converting Google Ads campaign that brings in new clients, caregiver applicants, or referrals

What’s Included:

Full Campaign Strategy (Healthcare-Specific)

We develop a custom ad strategy based on:

  • Your service type (staffing, home health, group home, etc.)

  • Your target service areas

  • Competitor activity

  • High-intent keywords used by families, facilities, and caregivers

Job-to-do:

Identify the fastest, most profitable way to attract clients & caregivers.

Keyword Research & Targeting

We conduct deep keyword research to target:

  • People looking for caregivers

  • Facilities searching for staffing

  • Families needing home care

  • Caregivers looking for jobs

Includes:

  • High-intent keyword list

  • Negative keyword list (to avoid wasted spend)

  • Geographic targeting for your service area

Job-to-do:
Ensure every dollar goes toward the right audience.

Custom Ad Copywriting

You get professionally written ads designed to convert, including:

  • 3–5 ad variations

  • Headlines designed for high click-through

  • Descriptions that highlight your agency’s strengths

  • Extensions (callouts, sitelinks, call buttons)

Job-to-do:
Create ads that stand out and generate real inquiries.

Google Ads Account Setup

We fully configure your account, including:

  • Campaign + ad group structure

  • Conversion tracking setup

  • Budget optimization

  • Ad scheduling

  • Location targeting

Job-to-do:
Make sure your campaign is built right from day one.

Conversion Tracking Setup

We set up tracking so you can see exactly what’s working:

  • Form submissions

  • Phone calls

  • Website leads

  • Caregiver applications

Job-to-do:
Know which ads bring results — and which don’t.

Launch + Quality Check

We launch the campaign and test everything to ensure:

  • Ads are showing

  • Targeting is correct

  • Conversions are being tracked

  • Website & landing pages are loading properly

Job-to-do:
Ensure a smooth, error-free launch.

7-Day Performance Review

One week after launch, you’ll receive:

  • Optimization recommendations

  • Overview of performance

  • Suggestions for improving results

  • Budget adjustment guidance

Job-to-do:
Fine-tune your campaign early for best ROI.

À La Carte - Website Build $1000
Sale Price: $500.00 Original Price: $1,000.00

A fully customized, professionally designed website built specifically for healthcare staffing agencies, home health providers, and group homes. Your site is crafted to attract clients, recruit caregivers, and showcase your services with a clean, modern, high-trust design.

What’s Included:

Custom Website Design (Up to 4 Pages)

  • Home page

  • About page

  • Services page

  • Contact or Apply page

  • Optional: Group Home / Home Health service breakdown page

Designed to match your brand colors, style, and messaging.

Healthcare-Focused Content

All wording written for you, including:

  • Clear agency overview

  • Client-focused service descriptions

  • Caregiver recruitment messaging

  • Calls-to-action that convert

Mobile-Friendly Design

Your website will look clean, fast, and professional on:

  • Phones

  • Tablets

  • Laptops

  • Desktops

SEO Basics Added

  • Keyword-friendly page titles

  • Meta descriptions

  • Search-optimized headings

  • Fast-loading layout

Helps your agency show up better on Google.

Lead Capture Elements

  • Contact form

  • Caregiver application form (simple version)

  • Referral request form

Helps you receive client inquiries and caregiver applications right away.

Social Media + Google Integration

  • Social icons added

  • Google Business Profile connected (if desired)

Secure & Easy to Update

Secure build on platforms like Squarespace or Wix, depending on your preference.


You’ll be able to update text & images anytime. No coding needed.

À La Carte Service - Business Launch Kit: $1,497
Sale Price: $900.00 Original Price: $1,497.00

The Business Launch Kit is a complete, done-for-you startup package designed to help new healthcare staffing agencies, home health agencies, and group homes launch quickly, professionally, and with confidence. This kit gives you everything you need to look credible, attract caregivers, sign clients, and start growing from day one without confusion or overwhelm.

What’s Included:

Brand Identity Setup

  • Custom logo

  • Brand colors

  • Brand fonts

  • Complete style guide

Website + Online Presence Setup

  • Starter website (up to 4 pages) or redesign

  • SEO basics added

  • Google Business Profile setup

  • Social media profiles (FB, IG, LinkedIn)

Launch Marketing Materials

  • 15 ready-to-use social media posts

  • 10 recruiting posts (CNA, HHA, RN, caregivers)

  • Branded flyer template

  • Introductory agency brochure

Business Documents & Tools

  • Capability statement

  • Agency welcome packet template

  • New client intake form

  • Caregiver hiring packet

  • Job description templates

Recruiting Essentials

  • Rewritten job ads

  • Simple recruiting funnel layout

  • Step-by-step hiring checklist

  • “Where to post jobs” guide

30-Day Launch Strategy

  • 30-day content plan

  • Weekly action tasks

  • Launch week checklist

  • “How to get your first 5 clients” guide

À La Carte Service - Social Media Starter Pack: $297
Sale Price: $175.00 Original Price: $297.00
  • Gives you 30 ready-made social media posts you can start using right away.

  • Includes captions + hashtags.

  • Designed specifically for healthcare staffing, home health, and group homes.

  • Helps you look active and professional online.

  • Perfect if you need fast content without hiring a full manager.